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Northlight
Alder & Finch2024Studio, Minneapolis

Eleven partners, one voice

High-contrast close portrait of a man in a navy suit
One light, one look

Brief

The advisory firm's partner page mixed photos from three decades and four photographers. They needed one consistent, confident set.

Classic black-and-white portrait with pearls in Hollywood style
The signature frame

Approach

One repeatable setup — a single hard key, a dark ground — so every partner sat in the same light. High-contrast colour for the working set, one black-and-white signature frame each.

Result

A partner wall that finally reads as one firm. The setup now onboards every new hire in a twenty-minute sitting.

1 setup for the whole firm

A profile shoot on a two-day deadlineNext case · Solveig Nord · 2024Rim-lit portrait of a woman with curly hair emerging from deep shadow