Trail shoes with launch-day drama
Brief
Halden's new trail runner was landing in a crowded drop calendar. The images had to stop a scroll without pretending the shoe was couture.
Approach
Two registers in one day: hard-shadow hero frames on black for the launch, then saturated colour studies under gelled light for the socials and the retail wall.
Result
One studio day carried the entire launch — product pages, the wholesale deck, and three weeks of drop content.
3 weeks of launch content from one day
