A founder headshot that reads as a person
Brief
Ana was raising a seed round and every photo of her was cropped out of a conference badge. She needed one portrait that looked like the person investors would meet.
Approach
One hour, one gridded softbox, a black background that keeps all the attention on her. I directed the whole way — where to put her weight, what to do with her hands, when to actually laugh.
Result
The lead portrait ran on the deck, the site, and the press coverage when the round closed.
1 hour session, one lead image
