People are more than a mailing-list row.
Profiles, access, segments, memberships, activity, and privacy work stay connected.
Customer, member, subscriber, and contact records share one relationship system rather than scattering across tools.
Made to work as a system.
Keep every relationship attached to the site activity that gives it meaning.
One person record
Connect customer, member, subscriber, and contact roles without duplicating the person.
Segments and access
Group people and grant the smallest useful access for memberships or private content.
Activity context
Relate people to orders, content, memberships, and participation across the site.
Privacy workflows
Review and handle person-level privacy requests through an explicit operating path.